The Most Important Hires for Your Small Business

Most small businesses start out as a one-man or one-woman show, but it’s a matter of time before they find they need help. In order to grow, entrepreneurs need to hire, even if that means their expenses will increase. We talk about the most important hires for your small business in this article.

Product Manager

In order to gain speed, a small business needsan expert who understands the business’s products or services well. “The product is the core of any business and its reason for being,” says vice president of marketingMike Pugh, at a cloud-based management software for businesses.

Your product manager must be able to grasp and showhow a product is made, why it matters to customers, how it’s sold, and how competing businesses are making and selling it. Expert knowledge is the most important thing you should be looking for in a product manager. Of course, the hire depends on your specific industry and product or service. According to product marketing director SumonaBanerjee, that hire could be your chief engineer if you’re producing software.

Customer support representative

Manysmall companiescut corners with customer relations, relegating inquiries and complaints to the bottom of their task lists. This is unfortunate since it costs five times as much to win a new client than it does to keep an existing one. Existing customers who are consistently ignored will take their business elsewhere.

Sales Representative

If you’re just starting out, don’t make the mistake of hiring too many salespeople. At the beginning, you need one or two salespeople at most. If they can steadily generate leads, they’re keepers. You don’t want too many reps with too few leads because reps don’t come cheap.

When your business secures a strong footing on the market, you can hire more salespeople to keep growing.

Marketing Generalist

Your small business needs someone well-versed in targeting customers. They should be able to convince potential and existing customers that your product or service matters. Bigger companies have whole marketing departments, so obviously it’s no easy feat. What you need starting out is a jack-of-all-trades familiar with many different media, both social and conventional. The ideal candidate is flexible, open-minded, disciplined, orderly, and quick-thinking. He or she might not be an actual marketing grad.

Now that you’ve built a small team, you can start and keep growing! Hopefully, you’ll see your business flourish soon.